This is a solid piece of computer equipment, and I mean that in pretty much every sense of the word. It has some HEFT to it, and it stays in place even when you are really going at the keys while gaming. Having said that, because of how incredibly well built it is and how good the attenuation of the keys is, you do not have to exert any extra force on this thing - it is maybe the most responsive keyboard that I've ever used.
The layout is great - I really like having the function keys back after having used a 68 key keyboard for a while (which also opens up a lot of other customization options combing those with the Fn key). Unlike many other Hall Effect keyboards on the market, the web driver for customizing this one is easily found and very easy to use (though is only in two languages at the moment). I had an easy time customizing the lighting effects (they are under the keys and also on the edges, separately), but the options are pretty standard. All of the effect options look good, though. In terms of customizing the keys, you could easily go down a DEEP rabbit hole on that - everything is customizable and if you are into specialized gaming then this keyboard is almost certainly going to do whatever you need it to do. I was able to very quickly adjust the response depth based on the testing option, and the interface was all quite intuitive.
It feels soooooo good to type on this, and the keypresses all have a high-quality feel to them despite being very, very quiet. Spacing is a little on the narrow side so if you have large fingers you might find it a bit tight to type on this one.
From a looks and design standpoint, this is... an acquired taste for sure. However, I quickly got used to it and the funky design is rather eye-catching. Default keycaps felt high quality to me, and are easily swapped out (I did all of the keys quickly with zero issues getting any keys out/in). There are little design touches that I found really helpful and cool. You can switch between normal and rapid-trigger modes via a switch on the back, and it changes the brand logo light color by the arrow keys so you can tell which mode you are in, in case you forget to switch back. I loved the addition of the rocker switch at the top right, which defaults to volume controls. If you get too far gone in customization and screw it up somehow, pressing Fn+Esc for several seconds does a quick factory reset.
Hall Effect (magnetic) keyboards are pretty much the future of not just gaming but of any serious computer setup, since the technology is so highly customizable and so durable (rated millions of keypresses vs thousands for other keyboard types). This one is a relatively cost-effective way to get into that game (pun intended!). I woud recommend maybe going with a less expensive brand of magnetic keyboard first if you're not into much gaming, and then look at this brand for the next step up / upgrade. But more seasoned gamers should definitely take a look at this brand first, there is pretty good value here. And it's built like a tank (an alien tank maybe, but a tank nonetheless), so it should stand up to a long time of use.